Unlocking the Potential of AI
Key insights from our recent webinar with Campari Group

We recently hosted an insightful webinar on "Unlocking the Potential of AI," where Denajda Aliaj, Modern Workplace Lead at Campari Group, joined our Data and AI experts, Siraj Alimohamed and Melissa-Anne Boschmans, to share experiences and strategies for achieving successful AI adoption.
Key learnings from the session included:
AI is already transforming businesses
The discussion highlighted the significant benefits early adopters are experiencing, such as cost savings and improved operational efficiency.
We shared some insightful statistics, such as:
- Organisations implementing AI early can achieve cost savings of 15-20% (Deloitte).
- Companies using AI for decision-making experience a 25% improvement in decision-making speed and accuracy (Gartner).
- Organisations implementing AI early achieve 30-40% higher operational efficiency (McKinsey).
Our client at Campari Group, Denajda Aliaj, shared some details about their AI success story when they introduced the Microsoft AI tool, Copilot, into their global business. Denajda shared some significant productivity improvements achieved through Copilot adoption at Campari Group. Including:
- 82% of users are saving about 2 hours per week
- 91% agreed that Copilot helps them get a good draft faster
- 78% agreed that Copilot helps them take action after a meeting
- 86% agreed that Copilot helps them improve the quality of their work
AI ambition outstrips implementation
We learned that leaders feel the pressure and urgency to use AI but that many are struggling to show ROI on AI initiatives.
- 98% of companies have felt an increased urgency over the past year around AI deployment.
- Yet, according to Cisco and Gartner, despite this rapid innovation, nearly half of CIOs report that AI hasn't met ROI expectations.
Practical Steps for AI Adoption
Our leaders discussed AI adoption strategies, including overcoming common challenges and how to ensure alignment with business objectives.
Our Data & AI expert, Siraj Alimohamed, introduced an AI adoption framework he uses to provide clients with our AI consulting services. This robust framework assesses maturity across key themes: technology, data, people, and processes, and can help organisations identify gaps and plan their AI journey effectively, looking at the interplay between them.
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Some of the practical elements for how to achieve AI success focussed on key themes, such as:
Leadership and AI Strategy
We learned about the importance of leadership involvement in AI initiatives. Denajda highlighted that Leaders at Campari Group played a crucial role in championing AI adoption and driving strategic thinking within their teams.
Empowerment and Experimentation
Creating a space for innovation and exploration is vital. Campari Group's pilot project encouraged employees to experiment with AI, leading to significant productivity gains.
Importance of Governance
Strong information management practices are essential when implementing AI. Campari Group's established practices around data governance played a crucial role in their successful AI adoption.
Continuous Learning and Adaptation
AI technology is constantly evolving. Organisations must stay updated and continuously adapt their strategies to leverage new advancements effectively.
Collaboration and Support
Collaboration with security and legal teams is necessary to address potential risks and ensure compliance with data protection regulations.
For a deeper dive into the discussion, watch the full webinar on-demand here:
Want to learn how we can help support you with your Data and AI Strategy? Find out more about our Data & Technology services here: https://www.lanciaconsult.com/services
Or discover how our AI consulting services can support your business. Learn more here: https://www.lanciaconsult.com/services/ai-consulting