Sales and Marketing Collaboration: A growth opportunity for the big FMCG brands?
We’ve been analysing how improved Sales & Marketing collaboration provides a critical growth opportunity for large FMCGs.
We’ve been examining how sales and Marketing teams both play critical roles in driving revenue. From these observations, we have outlined a methodology on where large FMCGs should focus their energies in order to gain growth in an increasingly competitive market, and evolve along with disruptive technologies and changing consumer trends.
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